Qualified leads a month today
8
Leads × your qualification rate.
Free tool · speed to lead
How much is a faster
first call worth?
Enter the leads you get, how many qualify today, and your own estimate of how much faster response improves the odds. The tool works the arithmetic through to a monthly and yearly figure.
Free, no sign-up. The arithmetic runs in your browser and nothing you type is sent anywhere.
Qualified leads a month at a five-minute first call
16
8 more, on your multiplier, capped at the leads you have.
Worth, a month and a year
$9,600
$115,200 a year, at the deal value you entered.
Why speed to lead is worth measuring
A lead is usually paid for before anyone calls it. The advertising, the listing or the referral that produced the inquiry has been spent by the time the record exists, and every hour before the first call is an hour that spend sits idle while the person who asked to hear from you talks to someone else. That is the whole case for calling leads within minutes, and it is also why the number has to be yours: the value of an hour depends on what you paid for the lead and what a customer is worth.
The arithmetic
Qualified leads today = leads a month × the share that qualify at your current speed. Qualified leads at a five-minute first call = that figure × your multiplier, capped at the number of leads there are, because no response time qualifies more leads than exist. The difference, times what a qualified lead is worth, is the monthly figure; twelve times that is the yearly one.
Choosing the multiplier honestly
The studies most often quoted about response time report that leads called within minutes qualify several times more often than leads called hours later. The best known, a 2011 Harvard Business Review article by Oldroyd, McElheran and Elkington, is paywalled, and this page does not repeat figures it cannot show you. So the multiplier is an input. Two ways to set it:
- From your records. Group last quarter’s leads by first-call delay and compare qualification rates between the fastest group and your typical one. That ratio is your multiplier and the only one that describes your business.
- As a range. Run the tool at a conservative value and an optimistic one. If even the conservative result covers the cost of calling leads within minutes, the decision does not depend on the exact figure.
Vocapable’s outbound workflows place that first call on your own Twilio account while the lead is warm, and report lead-to-call time on the outcomes page from the platform’s own attempt records. The glossary entry explains how to measure the metric, including the tail that an average hides.
Questions about this tool
Why do I have to supply the multiplier myself?
Because the figure that matters is yours. Published studies on lead response time report large multiples, but the best known of them is paywalled and others are no longer available from a primary source, so this page repeats none of their numbers. The starting value is a placeholder; replace it with what your own records show, or try a conservative and an optimistic figure and compare.
How do I measure my own multiplier?
Split last quarter’s leads by how fast the first call left: within five minutes, within an hour, later. Divide the qualification rate of the fast group by the rate of the group that matches your usual speed. That ratio is the multiplier, and it is the one number on this page that is a fact about your business.
What counts as the response time?
The gap between a lead arriving in your system and the first call attempt leaving for it, whether or not anyone answers. Vocapable reports it as lead-to-call time on its outcomes; the glossary entry explains how to compute and report it.
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